Executive Summary: What Is SocialFi? The Latest Crypto Narrative
In this article, I explain the concept of SocialFi, which combines social media and crypto finance to allow monetized interactions. I analyze the hype around it, debate on its merits, popular protocols like friend.tech, and whether it has long-term potential.
Summary: SocialFi combines social media and crypto to allow monetized social interactions, gaining popularity through platforms like friend.tech, but debated whether it is a sustainable trend or just hype.
What SocialFi is:
- Combination of social media and crypto finance.
- Allows monetizing social interactions.
Why it became popular:
- friend.tech on Base L2 chain caused hype around influencer "keys".
Reactions to SocialFi:
- Some see it as an innovative experiment.
- Critics view it as insiders profiting from liquidity.
Trending SocialFi protocols:
- friend.tech, Qrolli, DeSo allow monetized content.
Future outlook:
- Potential to disrupt social media but unclear if sustainable.
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